Gym retention-rate calculator

Enter three numbers. Get your churn rate, retention rate, revenue lost to cancellations, and the real dollar value of saving one additional member.

Active membersAt the start of the month

Cancellations this monthMembers who left

Average monthly fee ($)Per member

Monthly churn

6.00%

Retention 94.00%

Annualised churn

52.4%

Compounded over 12 months

Revenue lost this month

$1,068

$12,816 per year at this rate

Value of saving one member

$1,483

Avg. member lifetime 16.7 months

What "good" looks like

• Boutique studios: 3–5% monthly churn is healthy. Above 7% is a leak.
• Big-box gyms: 4–6% is typical.
• Personal training: under 3% is elite; renewal reminders and check-ins are the main lever.

Cut this number with automation

Most cancellations come from silent lapses: a missed renewal, three no-shows in a row, a card that expired. GymManage Pro flags all three automatically. See renewal tracking →